During NYFW, the new Soho Birchbox store hosted daily events for fashion week attendees to unwind, get hair and makeup done, test out new products, and make their own Birchboxes. I hadn’t been to the actual store yet and I was really impressed with how bright and happy it was. I completely took advantage of the complimentary Cynthia Rowley makeup touchup!
![Birchbox Event - Joanna Baker Illustration](https://joanna-baker.com/wp-content/uploads/2015/03/birchbox-joanna-baker.jpg)