During NYFW, the new Soho Birchbox store hosted daily events for fashion week attendees to unwind, get hair and makeup done, test out new products, and make their own Birchboxes. I hadn’t been to the actual store yet and I was really impressed with how bright and happy it was. I completely took advantage of the complimentary Cynthia Rowley makeup touchup!

My friend Angela and I went to the first event Monday evening to see what it was all about and get a look at the new Cynthia Rowley makeup colors. She had already gotten some in her Birchbox by mail and was raving about the eyeliner!

It was a great way to end the night… getting our makeup done, eating way too many Chobani yogurt samples (sooo yummy!) and trying out new products. I made my first, very own Birchbox and filled it with samples I’m excited to try, including the silver Cynthia Rowley eyeliner pencil. Shop some of the items below:

Happy middle of the week! Hope you have some great plans for the weekend… it’s supposed to be beautiful in NYC!

~Joanna <3